What is a Downsell, and Should You Use Them?

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What is a Downsell, and Should You Use Them?

January 4, 2023 Affiliate Marketing Business Sales 0
man in blue top giving box to man in gray top

Downselling is a sales technique in which a seller encourages a customer to purchase a lower-priced version of a product or to remove additional products or services from their purchase. Downselling is often used when a customer is unable or unwilling to purchase a more expensive product or service or when the seller believes the customer will not benefit from the additional features or options.

For example, a car salesperson might try to downsell a customer from a high-priced model to a lower-priced model with fewer features, or a restaurant server might try to downsell a customer from a more expensive meal to a basic meal without added appetizers or desserts.

Downselling can be an effective way to make a sale and maintain a positive relationship with a customer, as long as it is done in a way that is transparent and not misleading. By offering customers products or services that meet their needs and budget, businesses can create a more personalized and satisfactory shopping experience.