Upselling is a sales technique in which a seller encourages a customer to purchase a more expensive version of a product or to add additional products or services to their purchase. Upselling is often used to increase the sale’s overall value and improve the customer’s experience.

For example, a car salesperson might try to upsell a customer from a basic model to a higher-priced model with more features, or a restaurant server might try to upsell a customer from a basic meal to a more expensive meal with added appetizers or desserts.

Upselling can be an effective way to increase revenue and customer satisfaction, as long as it is done in a transparent and not misleading way. By offering customers products or services that meet their needs and interests, businesses can create a more personalized and valuable shopping experience.